Fox and Fiddle Unveils New Website
English-style pub concept presents a foxy new interface for their growing brand
By Mina Tavakoli
With the frosty clank of a circle of foaming mugs, a rollicking roar coming from the bar, and waitresses bearing armfuls of cheesy, meaty fare, there’s really nothing more distinctive than the raucous energy of a pub.
Fox and Fiddle, another addition to Fransmart’s ever-growing portfolio, seems to have the pub market mastered down to the last round of beers. They recently rolled out a sleek, all-new look, complete with understated brand logos and a sophisticated, modern website design.
With the essence of a traditional English-style pub blended with the upscale urban appeal of a high-end bar, Fox and Fiddle has been dotting their native Canada from coast to coast, with more than nineteen locations spanning from British Columbia to bustling Ontario. And with their interest in bringing their English-style fare of fish and chips, shepherd’s pie, and the classic comforts of wings n’ beer to the States, Fox and Fiddle couldn’t have picked a better time to showcase their pub prowess than now.
As a pub-style concept, the tradition of classic ‘public houses’ of food, friends, and a draught or two is a concept that has proved marketable for centuries. And true to their name, Fox and Fiddle maintains a dedication to the ‘public house’ by maintaining a focus on the local public with their mission of social responsibility. Teaming with the communities that support their pubs, the franchise partners of Fox and Fiddle are committed to supporting local non-profits and charities.
Mixing business with pleasure, the pub segment of the restaurant franchising industry is a fantastic alternative to a more conventional casual dining restaurant, especially in a market where there’s more than enough room to grow. As the growing franchise expands into the U.S., there is space for prospective partners to join Fox and Fiddle before last call.